Publisher Case Study - Rightmove
The Execution
Rightmove’s primary focus is managing its estate agent partnerships, the main revenue generator. By navigating strict processes to allow third-party advertising on the site, we have successfully generated incremental revenue through both endemic and non-endemic advertiser partnerships. Over a 6+ year partnership, the primary focus has been driving onsite advertising efforts while providing Rightmove with valuable industry insights. This feedback has helped enhance the site’s infrastructure, strengthening its market proposition and ensuring it remains competitive.
