The Challenge
Early summer can be a nightmare for hayfever sufferers, whilst delibering brand cut through is very difficult in the saturated allergy aid market. We were tasked to help a globally renowned pharma brand stand out from the crowd during this crucial sales period, whilst ensuring minimal media wastage.
The Execution
We leveraged the unique pollen data AccuWeather hold to trigger high impact display & video. Reaching millions of UK adults during their morning routine, we ensured our brand partner was the first product our audience saw, when checking their local pollen forecast.
The Results
Impressions – 12m
CTR – 2.76%
VTR – 85%