We start by conducting a detailed audit of the Publisher’s platform where ads are shown, looking at factors like ad setup, load times, tracking accuracy, and industry standards.
We analyse the system(s) behind ad delivery to find any issues or inefficiencies, then provide clear recommendations to improve ad performance, increase user engagement, and ensure smooth integration with advertising platforms and partners.
What sets us apart is our strong partnership with Agency Holding Groups and their respective Media Agencies. We work closely with the Agencies and Publishers to build lasting relationships that drive growth.
By aligning with their goals, we help increase ad revenue through optimised sales, content strategies, accurate targeting, and technical solutions.
Our approach combines market insights, industry expertise, and ongoing support to help publishers succeed and deliver measurable results for media agencies and their brands.
Our focus is to ensure publishers’ ad inventory is fully monetised for maximum value. Through strong partnerships with top tech providers, we manage vertical-specific inventory and create tailored sales stories that align brands with each publisher.
We work closely with leading demand partners and advertisers to visualise onsite ad opportunities and strengthen collaborations, ensuring long-term success.
Our team monitors performance, attracts quality demand, and provides ongoing support, proficiently guiding our Publishers in this space.
Our curation platform provides our network of publishers with a streamlined approach to data management and inventory monetization. By participating in a curated marketplace, publishers can craft exclusive cross-publisher packages, such as those targeting first-party data or contextually related content, which can be sold through a unified deal ID.
This approach is especially valuable in a world that is moving away from reliance on third-party cookies, empowering publishers to leverage their own first-party data and create tailored, privacy-compliant solutions that maximise revenue without compromising user trust.
Influent Media will offer dedicated advertising operations and seamless communication through an Account Manager who will oversee the following:
- Ad server management and optimisation
- Campaign setup and performance tracking
- Creative testing, troubleshooting and quality assurance
- Implementation of new ad units or review and maintenance of existing structures
- Comprehensive reporting, month-end financial reconciliation and query resolution
- Oversight of external demand partnerships and deal management
- Custom dashboards provided for reporting, revenue tracking for forecasting
By working to strict SLA’S, we work with our Publisher’s to align and agree on joint objectives and key results that will be used as a guide to measure collective performance throughout our partnership.
