About Influent Media

At Influent Media, our people are our greatest strength. Built on trust, collaboration, and shared ambition, we operate as one connected team — whether we’re working across offices, time zones, or remotely — with every individual playing a key role in delivering success for our partners.

We specialise in end-to-end sales representation for publishers, providing tailored solutions for those who don’t have in-house resources or need stronger coverage in specific markets. Acting as an extension of your team, we bridge the gap between publishers and media agencies to create seamless collaboration, premium advertising opportunities, and measurable outcomes.

With offices in London, Dublin, Amsterdam, and Dubai, we’re uniquely positioned to combine local expertise with a global network. Whether you’re expanding into new territories, unlocking new revenue streams, or strengthening performance in existing markets, we bring the market knowledge and relationships to make it happen.

Our services span ad sales, technical development, market insights, and ad operations management — enabling us to handle the complexity of today’s digital advertising ecosystem while staying agile and responsive.
What sets us apart is our adaptability, transparency, and commitment to long-term partnerships. We innovate quickly, communicate seamlessly, and deliver with precision — empowering publishers and agencies to thrive locally and globally.

January 2018

We're open for business in the UK & Ireland, making Charlotte Street our media home.

February 2018

We launch AccuWeather's media offering to the UK & Warner Music Group to Ireland.

June 2018

We get a taste for Guiness in Dublin, for our first company all hands.

November 2018

We win the Rightmove media sales business.

November 2018

A trip to Southern France proves invigorating, if a little rainy!.

January 2019

We've outgrown the office, so move down two floors.

February 2019

All aboard The Trainline, another UK publisher win.

July 2019

We launch Rightmove's first mortgage partnership with Nationwide, a relationship going strong to this day.

September 2019

Further publisher expansion with Live Nation Ticketmaster joining our portfolio.

October 2019

Escape room records set during our annual getaway, this time in Brighton.

August 2020

We launch Little Dot Studios to the Irish Market.

June 2021

Our sales team grow green fingers with The RHS joining our UK portfolio.

May 2022

Another first for Rightmove as we tender a credit check partnership with Experian, continuing to this day.

November 2022

We paint the town red at our annual getaway, this time in Budapest.

May 2023

We partner up with InStay Media, managing the media sales for Marriott's hotel network.

June 2023

Disney becomes the latest publisher win, representing the Irish market.

December 2023

Country walks, karaoke & murder mystery during our Christmas trip to Bath.

July 2024

Work begins representing the media sales for The Met Office.

September 2024

Doors open to Influent Middle East, based in Dubai.

September 2024

We begin Irish sales representation for Warner Bros Discovery.

October 2024

We venture into the world of wine, onboarding Vivino across all markets.

January 2025

Our Irish CTV offering goes from strength to strength, as we welcome Rakuten to our publisher portfolio.

February 2025

Another CTV win as we begin selling LG to the Irish market.

Management Team

Farai Mativi

Co-Founder

Neil Higgins

Co-Founder

Louise Doddy

Ireland Commercial Director

Tom Wall

UK Commercial Director

Kotryna Gasiunaite

Head of Ad Operations

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